Remember the rule that stated no advertising of pharma drugs without the drug having full FDA approval? Well, it's just been waived for REGENERON! Ever hear the legal term 'PRECEDENCE"? Comment below if you know what's coming next!!
"In what's likely a first for any drug with emergency use authorization (EUA), Regeneron launched TV ads for its monoclonal antibody combination therapy for COVID-19.
The ads are permitted by the drug's EUA, a spokesperson for the FDA's Center for Drug Evaluation and Research told MedPage Today.
"Any materials made available must be consistent with the Letter of Authorization and authorized labeling for the product," the spokesperson said in an email. He noted that FDA has the authority to establish various conditions on the EUA for each product, "including conditions pertaining to advertising and other promotional descriptive printed matter."
While the spokesperson couldn't confirm if this was indeed the very first use of direct-to-consumer advertising for any EUA product in the U.S., it's certainly the first TV ad campaign for any authorized COVID therapy.
The company developed four TV commercials to urge patients to ask their doctors about monoclonal antibodies. In one ad, the words "monoclonal antibodies" are repeated several times to help the multisyllabic phrase stick in viewers' memories. In another, seemingly healthy people just diagnosed with COVID are told, "before you do anything," -- order 2 weeks' worth of groceries, lock yourself in quarantine -- ask your doctor about monoclonal antibodies. All four ads are available on Regeneron's YouTube channel.
Tracy Wakefield Southwick
HHP, CNHP, ND (Trad.)
Owner & Founder of Heights of Health
Holistic Body Wellness & Wellness Practitioner, Tracy has been studying and working for over 20 years in the natural health field. After receiving a diagnosis of an incurable, life-altering illness, she found her help with natural therapies. After complete recovery, she began teaching about the body's natural ability to heal itself when given the proper tools.
She began Heights of Health in 2007. Tracy has developed proprietary techniques (ECR™ & MBSR™) to address underlying stressors in the body so that it is able to self-heal, as it is meant to do.
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We must really be ruffling ZDogg's feathers - Who actually heeds his ridiculous antics? "This is a new low, from the delusional wing of the anti-vaxx cult," said Zubin Damania, MD, a.k.a. ZDoggMD, in a video he recently posted to bust vaccine shedding myths. https://www.medpagetoday.com/s....pecial-reports/exclu